About the 60MSP
The 60 Minute Strategic Plan®, created in 1997 by CEO John E. Johnson, is an innovative planning and problem-solving system that:
The nicest thing about not planning is that failure comes as a complete surprise rather than being preceded by a period of worry and depression.John Harvey-Jones
- Has a short learning curve
- Is easy to apply
- Produces results
Using a unique visual format, the 60 Minute Strategic Plan advances you, step by step, collecting and connecting information: Building comprehension, creating insight, and ending up as a completed game plan for any strategic issue.
Starting with the End in Mind
Most planning processes are not self-evident and you come to conclusions only at the finish of the exercise. The 60 Minute Strategic Plan begins with the most desirable outcomes to an issue, thereby clarifying expectations at the outset and building in motivation to get to the end.
On-Demand Planning
The target audience of the 60 Minute Strategic Plan includes demanding, impatient, results-oriented managers, management teams, entrepreneurs, and other professionals with little tolerance for lengthy instruction or long learning curves. Thus, the 60 Minute Strategic Plan was engineered to be simple, quick, useful, and versatile.
Most planning methods require homework—sometimes a lot of it. The 60 Minute Strategic Plan is ready to use, requiring only self‑knowledge and educated guesses.
You will use about 300 words, or what it takes to fill a one‑page worksheet. Once you learn the entire process (and it’s a quick study), the time to complete a first‑draft plan for any issue you identify will take 30 to 60 minutes.
Versatile and Customizable
After completion, the plan is easily communicated throughout an organization and can be readily adjusted to meet the inevitable changes that occur while executing a plan. The 60 Minute Strategic Plan readily adapts itself to a wide variety of organizational cultures, leadership styles, and business challenges.
Most planning methods use a prescriptive, force‑fit formula based on an ideal enterprise (i.e., one‑size‑fits‑all). The 60 Minute Strategic Plan is elastic; shaped and reinforced by input from the participant’s unique culture and working knowledge.
Proven to Work
The 60 Minute Strategic Plan is used in 27 states, Canada, England, Australia, and the Caribbean, and has been proven to work—and work well—by over 6,000 CEOs and 2,100 senior managers in hundreds of industries processing thousands of issues.
Top of Page